The coronavirus pandemic has seen a swathe of marketing campaigns paused or axed entirely, and the trend is likely to continue as more and more clients in retail, entertainment and hospitality stop trading. In advertising, 65% of execs expect the crisis to lead to layoffs in their company, according to research from Fishbowl.
This adds multiple layers of uncertainty to freelancers’ weekly forecasts: will there be work? When will there be work? How can I plan for the financial year when no-one else can? Will my client’s business fold?
Abhishek Choudhury, an illustrator, comic artist and designer and Founder of Gauhati Art Project, with a love for storytelling, speaks to Social Friendly about Art, Design and Freelancing.