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Future of Digital – Frederico Roberto

The Platform on Digital Economy and New Value Creation helps companies leverage technology to be agile in the face of disruption and to create the new digitally enabled business models for a new normal – post-COVID, purpose driven, sustainable and inclusive.

The unprecedented disruption by COVID-19 is accelerating the urgency for agility, adaptability and transformation. Industry structures and business models are being disrupted – and the digitalization of the economy is being rapidly accelerated. An estimated 70% of new value created in the economy over the next decade will be based on digitally enabled platform business models. However, 47% of the world’s population remain unconnected to the internet.

According to a WARC report, about 50% of worldwide media spend will be in the digital sphere.

Frederico Roberto, Executive Creative Director at Interweave Agency, based in London, United Kingdom and Athens, Greece, talks to Social Friendly about the future of digital and what this evolution means for businesses and individuals.

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