The month long fuel conservation campaign of Petroleum Conservation Research Association (PCRA), Saksham 2020, was launched today under the guidance of the Ministry of Petroleum and Natural Gas. This initiative aims to add values to the various efforts being made in the country for saving fuel.
Launching the campaign, Secretary, MoPNG, Shri M M Kutty said there is a dire need for actions leading towards fuel conservation. He stressed upon the importance of programs like Saksham wherein general public is involved in various engaging activities.
Social Friendly was tasked to create an Anthem for the Saksham initiative for fuel conservation and the same was launched during the Saksham 2020 inauguration. The publicity vans of PCRA, which shall visit different states, covering rural India as well, will be spreading messages about fuel conservation awareness through interactive audio, video creatives and print displays. The PCRA Saksham Anthem - SANKALP also is the chosen song to be played during the said campaign. The anthem can also be heard playing at Petrol Pumps and Gas Stations across India.
PCRA Saksham Anthem - Sankalp
Lyrics: Akanksha Tyagi
Direction & Music: Prassenjit Lahiri
Arrangement: Abhijeet Karhe
Mix and Master: Samujjwal Shill
Concept & Production: Social Friendly